PROJECT OVERVIEW
Paradox Post is a post-production film house located in Vineyard, Utah. Although they had a functional website, they wanted a new portfolio site that would effectively display their work and convey their unique personality. The client provided a general direction for the website, but ultimately entrusted me to bring their vision to life while adhering to their brand guidelines.
THE PROBLEM
The challenge presented to me was to create an updated and refreshingly simple portfolio website for Paradox Post.
THE GOAL
To design a streamlined portfolio website with a majority of the essential information displayed on the homepage for easy accessibility.
ROLE
UX/UI Designer
PROJECT DURATION
October 2022 to January 2023
RESPONSIBILTIES
•Lead Designer
THE DESIGN
DIGITAL WIREFRAMES
As a preliminary step, wireframes were devised to establish a clear direction, delineate content blocks, and refine the website's structure.
DESIGN DECISIONS
The website was infused with the brand guide's color scheme and typography to maintain a consistent visual identity.
The website was infused with the brand guide's color scheme and typography to maintain a consistent visual identity.
The website's content was strategically designed to highlight Paradox Post's impressive portfolio, which was displayed prominently on the homepage to effectively draw in potential clients. Important details about the company's facilities, services, team, and past clients were thoughtfully incorporated on other sections of the website for easy accessibility.
RESULTS
The delighted clients received a minimalist and streamlined website that featured additional pages, including separate service pages, a contact page, and a blog. The website's user-friendly platform, EditorX, made it effortless for the clients to maintain the website.
