The Project: Outbakk is a marketing agency under the Wallaroo Media umbrella that specializes in paid ads for clients who have limited ad spend. I was tasked for creating a logo and branding with a lot of creative freedom.
Outbakk Logo
The logo was inspired by the Australian outback. I wanted to incorporate nature (Australia's famous Uluru sandstone monolith) into the branding while also acknowledging what the business is. The logo features 3 distinct sections. Each of these sections represent the customer journey in paid ads—top of funnel, middle of funnel, and bottom of funnel.
Logo/Branding Mood Board
This was the mood board I put together before designing the Outbakk logo. It helped provide creative direction for both the logo and website.
Website Mockup/Mood Board
This was the creative direction I provided for the Outbakk website. I wanted it have a clean, organized look with organic elements.
