The Project: Shaallo is a fishing apparel brand. The founders of Wallaroo Media were looking to invest but were not fans of the logo presented to them. They came to my team for some fresh and modern options. Ultimately, they went with another design but here are a few of the ones I designed. There was a lot of creative freedom of where I wanted to take these logos—I decided to create a more clean and modern look.
Old Logo
The old logo lacked originality, character, and looked like several brands that are already out there.
New Logos
I wanted to elevate the Shaallo brand with a fresh, modern look. I created several options, each with a distinctive look while maintaining the same color palette for each.
